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We are looking a passionate Media Buy Manager to oversee and optimize paid media campaigns, manage pricing strategies, and contribute to the growth of our media marketplace.
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About Us
ICL is a global communications agency specializing in PR and community growth strategies for web3, AI, music & tech companies.
We’ve worked with IBM Blockchain, Binance, Animoca, Polygon, Linea, Sandbox, Checkout.com, 1inch, Wirex, Polkadot, and more — helping with media, crisis comms, fundraising, and growth.
ICL campaigns have delivered 10,000+ publications, helped clients raise $3B+ in investments, and secure 500+ partnerships.
We have access to top media like TechCrunch, NYT, WSJ, Coindesk, Cointelegraph, plus Web3 platforms like HamsterCombat, Wallstreetbets, etc.
https://beincrypto.com/top-picks/best-crypto-pr-agencies/
Responsibility Area
- Ensure the timely execution of clients' paid media campaigns across various platforms.
- Monitor and update service pricing, ensuring accuracy and alignment with internal stakeholders.
- Request and review updated media kits from media partners.
- Manage the process of writing and placing press releases and articles.
- Identify and distribute additional paid media opportunities to relevant clients.
- Prepare campaign reports and offers for clients.
- Contribute to media marketplace development and growth as a project manager.
Requirements
- At least 2 years of experience in media buying, preferably in the tech, finance, or Web3 sectors.
- Strong negotiation skills and experience dealing with media platforms.
- Excellent project management and organizational skills.
- Ability to analyze campaign performance and optimize for better ROI.